Web Marketing ...  

Toronto SEO Services, SEO Copywriting, Blogs, Press Releases, SEO Internet Marketing and all Realms of Social Networking Including Podcasts, Videos & Virtual Speaking Characters (Avatars)

When designing and developing your website, there are a few rules of thumb to start with: 

• Design a site that draws visitors in and solicits a call to action.
  
• Design a site that is extremely user-friendly.
  
• Optimize the site so that searchers can actually find it. (If you can’t be found on the web, you don’t need to be on the web.)

SEO (Search Engine Optimization) is the steps taken to optimize your site so that searchers can find you on the web. Recent statistics show that 85% of people searching for a product or service use their favorite search engine. There are many techniques to optimize your site but not all techniques work for all sites or for all search engines equally. SEO must be catered to each site’s needs and that is just what we do through:

1. Keyword Research & Analysis (including research of your competitors’ keywords)
   
   
2. META Tag Creation & Implementation (uses the niche keywords decided on based on our research)
   
   
3. Creation of Quality, Natural, Hand-submitted Backlinks to top search engines, quality directories and traffic driving press releases and blogs (includes research of your competitors’ backlinks)
   
   
4. Website Content Review & Suggestions (for more effective SEO, such as adding a Google-friendly site map to your site and ensuring that your content is keyword rich and specifically targets your niche)
   
   
5. Review & Suggestion Other SEO/SEM techniques such as:

SEO-Friendly Copywriting is top-notch copywriting that is not just for the web. Although this method of copywriting started as a writing technique for web writing, it is also used quite effectively for off-line advertising as well. Proper utilization of keywords and hard-hitting, attention-grabbing headlines that solicit a call to action need to dominate any and every marketing material that represents you, whether is it your website or your brochure. The written word in ALL of your marketing material describes your business and thus SEO Copywriting becomes paramount in your website content. 

Your marketing message can make or break you. It’s just that simple and that is why at LEXXtech we encourage proper SEO Copywriting to ensure your site is properly indexed with the top search engines and your website viewers are clear on your message. 

SEO Internet Marketing & Social Networking is just part of the latest and greatest most powerful way to promote your website. If you can get your peers talking and making recommendations about you and your products or services, you just crossed over into a marketing realm that cannot be beat. There is an excellent chance you won’t have to do any other marketing. 

Through SEO web techniques that employ online technologies and practices that promote social networking, you can share offers, product or service information, insight, experience, recommendations and opinions through text, images, audios or videos, blogs, message boards, wikis, RSS feeds, podcasts and social networking sites. This parallels to “word-of-mouth” advertising, but being in the online world, it spreads as fast as wildfire. 

To be fully effective for SEO, we may suggest some of these avenues depending on your marketing needs. Internet Marketing includes many of the endeavors mentioned above. Social Networking goes beyond through the use of:

• Blogs — once a blog is created, we will submit it to a major search engine and maintain it by offering latest news discussions and handling any issues or complaints. Blogs are fast becoming a standard way for companies to communicate with their existing clientele and to obtain new clientele. 
  
  
• Press Releases — another avenue to report progress, new development, new technology, etc. to clients and potential clients. This will also help with link relevancy and placement on the web (as all of these avenues do). 
  
  
• Podcasts — digital media files that allow you to create sound effects, songs and even artwork along with video. Podcast differ from videos in that your viewers can even subscribe to them and they can be made interactive.
  
  
• Videos — like the many on Google Video, Yahoo Video, You Tube, My Space, MetaCafe, etc., videos allow you to broadcast your company by real footage of company personnel narrating about  your company, usually with a brief scan of the showroom, products, service areas, etc. They are short  and sweet but pack in a punch. We use real people, their real voices, with real footage of your  office or plant. Our scripts include carefully crafted words that will not only stimulate the visual and auditory senses, but will also entice other senses. For example, we may say, “Imagine the smell of  fresh strawberries.” If we stimulate many of your prospects’ senses, we’ve capture them. Real footage videos are a quick way to build trust. The internet is very impersonal, which is why you shouldn’t go with the “flash” videos/movies. Stand out. Offer something personal on your site that also stimulates and entertains and just watch what happens! And offer it in a way that people like – watching. It is a fact that most people prefer to watch a video versus reading the same information. You will  stop searchers that would normally click off of your site quickly (known as the “bounce effect”) dead in their tracks because you’ve offered them something entertaining. You can even send links to your video pages through your email campaigns and not only reach your mailing list, but those emails will  continuously get forwarded on. Videos are also one of the least expensive, yet most effective, way to get your message to your clients. Testimonials are also extremely powerful when on video. Videos should be updated and kept fresh regularly. 
  
  
• Virtual Speaking Characters (Avatars) – acting as salespeople for your site, these Avatars guide  your visitors through the information and sales process while exciting another sense. Reading content only stimulates visual senses. But adding a speaking character stimulates hearing senses simultaneously and brings your site more to life. They are awesome attention-grabbers and will increase your site’s stickiness (get your viewers to stick around longer). While they are enjoying being  entertained they are actually learning about your products and services and have more of a likelihood to purchase. 
  
  
• Other Social Networking Techniques – We are constantly improving our abilities in order to improve yours as newer technology moves into the face-paced and ever-changing realm of the internet. If you have a request for a Social Networking (or other Internet Marketing) technique that you don’t see above, ask us about it and we’ll be more than happy to discuss it with you. Now that we’ve explained what we can do to meet your SEO and Copywriting needs, let us show you what we have done for past SEO clients. Through our knowledge, strategies, and proper SEO techniques, we have obtained some awesome results. Just take a look. The numbers speak for  themselves.